Rullex

Rullex is a Pennsylvanian telecommunications company that serves across 20 states and collaborates with international brands. Its network and connectivity services provide diverse opportunities for clients.  We support their endeavors by developing a branding strategy that reflects these benefits and corporate value.

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Have a look at our brand strategy:
 

Rullex deals with a diverse clientele and also uses its social media page as a recruiting channel. Balancing both objectives is tricky. That is why their previous brand strategies left room for improvement.

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The main problems included:

• Lack of customer representation and benefits of services on the profile.

• They did not focus much on the many products they offer.

• Too many corporate centric photographs.

• There was no set schedule to post the content, resulting in prolonged gaps between posts.

• Some social media images did not have the logo or signature template design. 

• Minimal video posts made the page static. 

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In short, the Instagram page failed to unleash and portray Rullex’s potential.

Before

After

Our brand strategies integrate high-value content with a memorable visual representation. Blending both concepts paves the way for better engagement and higher conversion rates. 

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Effective changes feature:

• We increased social activity by sharing consistent updates and posts.

• Our creative team created professional corporate videos to highlight the client’s extensive telecommunication network.

• We ensure that clients, corporate workers, and potential candidates receive valuable information whenever they scroll down their Instagram page.

• We create content designed to resonate with the target audience (e.g. work from home or online school sessions).

• Intermixing vectors, graphics, and real-life images to improve aesthetics. 

• Ensuring the brand value and company culture receive equal coverage.

On the whole, our branding strategies align different goals within the same platform. We also elevated engagement by providing industry-based facts and details. 

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x1.5 in followers

x2 in reach

x3 in saving and resharing