Rullex

White Room

BRAND STRATEGY

SOCIAL MEDIA MARKETING

OVERVIEW

Rullex is a Pennsylvanian telecommunications company that serves across 20 states and collaborates with international brands. Its network and connectivity services provide diverse opportunities for clients.  We support their endeavors by developing a branding strategy that reflects these benefits and corporate value.

Have a look at our brand strategy:
 

Rullex deals with a diverse clientele and also uses its social media page as a recruiting channel. Balancing both objectives is tricky. That is why their previous brand strategies left room for improvement.

The main problems included:

 

  • Lack of customer representation and benefits of services on the profile.

  • They did not focus much on the many products they offer.

  • Too many corporate centric photographs.

  • There was no set schedule to post the content, resulting in prolonged gaps between posts.

  • Some social media images did not have the logo or signature template design. 

  • Minimal video posts made the page static. 

In short, the Instagram page failed to unleash and portray Rullex’s potential.

key CHALLENGE

Before

After

BRANDING SOLUTIONS

Our brand strategies integrate high-value content with a memorable visual representation. Blending both concepts paves the way for better engagement and higher conversion rates. 

Effective changes feature:

  • We increased social activity by sharing consistent updates and posts.

  • Our creative team created professional corporate videos to highlight the client’s extensive telecommunication network.

  • We ensure that clients, corporate workers, and potential candidates receive valuable information whenever they scroll down their Instagram page.

  • We create content designed to resonate with the target audience (e.g. work from home or online school sessions).

  • Intermixing vectors, graphics, and real-life images to improve aesthetics. 

  • Ensuring the brand value and company culture receive equal coverage.

OUTCOME

On the whole, our branding strategies align different goals within the same platform. We also elevated engagement by providing industry-based facts and details. 

x1.5 in followers

x2 in reach

x3 in saving and resharing

 

Vili Marketing

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