WEBSITE REDEVELOPMENT
SOCIAL MEDIA CREATION
PHOTO & VIDEO CONTENT
Slava's Freedom Fitness
OVERVIEW
Slava's Freedom Fitness offers diverse workout solutions for their clients. With Vili Business Lab, their objective was to redesign the website, build a new business plan, update their social media, and create new photo and video content.
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CHALLENGE
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Old website did not provide full list of offers, like special training events or group fitness programs.
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Information on the website was abrupt and disjointed
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Most pictures were of poor quality
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Some buttons were not clickable
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“What we offer” was confusing. It almost looked like an FAQs page.
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Wording and spelling needed corrections.
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Contact us – twice? One in the body; another in the footer
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Social media was poorly presented
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No Google presence
SOLUTION
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Created new website
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Created new professional content, including text, pictures and promotional video
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Added intake forms for clients to fill up and print before the session
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Described each service that they offer
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Added a “book online” feature
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Updated the gallery section
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Updated Facebook and Instagram
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Created a new networking group
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Added SEO
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Added business to Google Maps
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Created a new marketing plan for 3-, 6-, and 12-month periods
RESULTS
Updated website instantly created a new traffic stream for the client and brought new customers
Social media account increased the following base by 400%
Appearance on Google earned more creditability and client base
