helping the business grow

Business Workshop

Content Creation


UX Design

Web Development



About Us


Vili Business Lab was established to provide startups, and struggling small businesses, a platform to grow and achieve success. We understand budding business ideas need a lot more than a dream to become a symbol of success in their industry. We aim to help you set up the foundations of your business firmly and use the strength of a strong base to boost your business operations for a favorable bottom line year after year.

Our band of passionate startup builders is led by a young leader, Guly Rothwell, who is the CEO of Vili Business Lab. Guly sees a lot of promise in entrepreneurship and has dedicated her skills and business acumen in helping entrepreneurs succeed.
Guly brings over 8 years of experience in project management to the table having worked for brands like Tory Burch, Christian Louboutin, Chanel, and also supervised project for Queens Public Library, Metropolitan Museum of Art, Ross Stores, NY Yankees, among others. She studied media and technology design from Harvard University and earned an MS in UX Design from Kent State University. She is passionate about photography and video production, she also is a certified professional photographer from New York Institute of Photography.

Check our Special Offer to promote your business


Working with Guly has been amazing, she’s truly the one-stop shop. She was able to redesign my website, fix my social media accounts, shoot a professional video, and do professional photography. She’s very knowledgeable about anything and everything even with the interior design of my gym studio. I highly recommend her to anyone who’s looking to better their business. 

— Slava, owner of Slava's Freedom Fitness

Vili Business Lab Design

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New York, NY

917 732 3734